The iPad is undoubtedly a popular choice for anyone buying a tablet. Today, comScore put the iPad’s popularity into perspective with its new Device Essentials service which reports on digital traffic by device. According to comScore’s findings, the iPad and iPad 2 make up 89 percent of tablet Internet use worldwide. That number is even larger here in the U.S. where 97 percent of tablet users are surfing the web on an iPad.
Android tablets make up only 2.6 percent of the U.S. tablet web traffic. That being said, we need to take into account that the iPad was essentially the first massively popular tablet to hit stores and has sold 25 million units so far. The first Android tablet to really gain attention was the Samsung Galaxy Tab, released in November of 2010. Since then, tablets like the Motorola Xoom, released in February of this year, and the Samsung Galaxy Tab 10.1, just released last week, are getting a little bit more attention, but the iPad has a big head start.
Still, the iPad is the most popular tablet on the market with its traffic at 95 percent or higher in twelve of the thirteen countries comScore researched. So, until an Android-based tablet is released that can compete with the iPad on its must-have popularity, the numbers will surely stay so disparate.
On the other hand, comScore’s findings show that Android is doing better than Apple in the smartphone sector in the U.S. It appears that 35.6 percent of traffic from smartphones came from devices running Android, whereas the iPhone only accounted for 23.5 percent. The difference in numbers between Android and iPhone in terms of phones is not as wide, and it’s possible that iPhone could catch up with Android.
If Android wants to stay in the tablet game, it needs a partner hardware manufacturer to release something hot. Perhaps the upcoming Amazon Android tablet rumored to be released in August with TI processors will help knock the iPad down a few notches?
Read more at comScore, via DigitalTrends
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