Apple SKY

comScore today released the results of its latest survey of mobile phone usage in the United States, noting that Apple has reached a milestone in surpassing a 10% share of the U.S. mobile phone market. As has been the recent trend, Apple again led the major phone manufacturers in growth between the three-month period ending in June and the period ending in September, growing by 1.3 percentage point to hit 10.2% of the U.S. market.

Narrowing down to smartphones, Apple’s iOS took 27.4% of the market, up 0.8 percentage points since the previous three-month period but trailing Android’s 44.8% share and 4.6 percentage point growth. Apple stood at 9.8% of the overall mobile phone market and 27.3% of the smartphone market in last month’s release of the firm’s rolling three-month data sets.

comScore’s data tracks installed user base rather than new handset sales, making it more reflective of real-world usage but slower to respond to shifting market trends than some other studies.

We are the 10%.

Pretty impressive for basically 3 models of phone (4S, 4, and 3Gs), or, looked at another way, one model with updates.

Exactly the point. All you need is ONE (or two) done right.

By the way, nice “Pirates! Gold” reference in your avatar.

iPhone FTW!

4.6% growth for Android compared to .8% for iOS? Ouch. Looking forward to how the fanboys are going to argue that a slower growth rate and a lower market share is actually better for Apple.

4.6% growth for Android compared to .8% for iOS? Ouch. Looking forward to how the fanboys are going to argue that a slower growth rate and a lower market share is actually better for Apple.

They saw 0.8% growth with one phone that was 16 months old. The should have lost market share to the 100s of Android phones on the market, but they were flat. I can’t wait for the numbers in January…

Pretty impressive for basically 3 models of phone (4S, 4, and 3Gs), or, looked at another way, one model with updates.

Impressive, especially considering this is only one device.

I remember back in 2007 when Apple first debuted the iPhone and set their goal of owning only 1% of the US mobile phone market.

Pretty impressive for basically 3 models of phone (4S, 4, and 3Gs), or, looked at another way, one model with updates.

I don’t think that includes the 4S numbers which should boost it some. Plus you don’t need total market share to have a very, very profitable company.

4.6% growth for Android compared to .8% for iOS? Ouch. Looking forward to how the fanboys are going to argue that a slower growth rate and a lower market share is actually better for Apple.

Android is an operating system, not an actual device. Think of Android as the Windows of the mobile phone market. It’s going to be easy for them to have 44% marketshare when they freely allow their software to be used on hundreds of devices.

4.6% growth for Android compared to .8% for iOS? Ouch. Looking forward to how the fanboys are going to argue that a slower growth rate and a lower market share is actually better for Apple.

Or we could all marvel at the proliferation of the smartphone over the last 5 years.