Apple SKY

The New York Times has added to the concerto of reports hinting at the arrival of an iPad with a 7.85″ screen this fall. Two weeks ago, Bloomberg offered a similar report, also citing anonymous sources. iMore reported something similar back in May.

The company is developing a new tablet with a 7.85-inch screen that is likely to sell for significantly less than the latest $499 iPad, with its 9.7-inch display, according to several people with knowledge of the project who declined to be named discussing confidential plans. The product is expected to be announced this year.

Amazon has seen some amount of success with its 7″ Kindle Fire, while Google recently launched its Nexus 7 tablet. A so-called iPad Mini, priced aggressively by Apple, could prevent other companies from flanking Apple with cheaper tablets equipped with a smaller screen.

In October of 2011, Tim Cook said on an earnings call that he was “very confident about our ability to compete and extremely confident in our product pipeline.”

Oh god, not that mock up picture again…..

I look forward to the end of Kindle and the Nexus. :p

Already ordered a Nexus 7.

With Apple iOS products, you are really just buying for the superior ecosystem nowadays, unless you absolutely need a Retina display. Good for some people, not necessary for others.

Can’t wait! Looking for an ereader that is small and doesn’t feel archaic.

Another day, another iPad mini rumor.

At this point give me one good reason why apple shouldn’t make a “mini” iPad?

I love Sunday posts. :apple:

Why do I keep gettingthe feeling that these are controlled leaks?

Less than $499

Knowing apple that means $400-450

Oh, good – there’s the mockup picture!

I hadn’t seen it for a few days, so I was worried MacRumors had misplaced it.